SOCIAL LISTENING

WHAT IS SOCIAL LISTENING?

Social Listening is the measurement and analysis of how people are talking about your brand online. Using a social media companion tool, you can track mentions of your brand, competitors, and products for further insight into your industry and its expectations.

HOW DOES IT HELP YOUR BRAND?

By monitoring your social media platforms, you can obtain feedback from your customers while gaining knowledge from your competitors. Social Listening also allows you track which of your posts are performing the best, track their engagement and provide feedback to help you improve interactions.

HOW CAN WE HELP?

  • Help guide content creation.

  • Create media lists to pitch press releases to reporters and editors.

  • Send media pitches and emails to media contacts.

  • Create social media reports that can be automated and exported.

  • Know what the public is saying about your company during crisis events or large changes in your company, such as reorganizations, mergers, and acquisitions.

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