WHAT ARE INFLUENCERS?
Influencers are respected individuals or groups that have a large following that can help amplify a grand opening, a new restaurant, or an event of interest. By connecting with them, it can boost your brand awareness and positively impact your event, service or business.
SHOULD YOUR BRAND BE REACHING OUT TO INFLUENCERS?
1. Is your event or service open to the public?
Influencers want to share their experience with their audience in order to recommend an event or place they should visit or attend.
2. Do you have room in your budget for potential compensation?
Consider offering free tickets, swag bags and freebies to compensate bloggers and other influencers. Some may ask for additional compensation on top of these items. Never expect an influencer to talk about a client for free.
3. Does your event or service align with the blogger’s topics of interest?
Keep in mind who the influencer’s audience is and why they would want to attend or hear about an event/brand.
HOW CAN WE HELP?
Put together influencer and blogger outreach programs to help amplify your brand or event. Identify influencers based on location, content topics, and level of influence.
Keep track of outreach that is done.
Compile a report once a collection of bloggers has published content about your brand.