PASSIONATE. INNOVATIVE. COLLABORATIVE.
Our expert team at Jennasis & Associates is a thing of beauty powered by brilliant minds.
THIS IS US!
Jessica Shaffalo, Marketing DirectorJessica is a seasoned account manager and writer with a passion for helping brands craft words that attract, engage and convert prospects. With professional experience rooted in marketing, journalism and project management, she can handle just about any writing style for both print and web. She lives in the Brooklyn area of Cleveland with her husband. Fun Fact: She enjoys reading, gardening, board game nights, and an ongoing search for the city's best cheesecake.
Kelly Waite, Chief Strategy OfficerKelly is an accomplished Senior Marketing professional with a wealth of experience in strategic planning, creative development, analytics, and advertising. She can effectively manage multiple high-priority projects to achieve improved marketing performance. Kelly draws her inspiration from Walt Disney’s motivational words, “If you can dream it, you can do it.”
Fun fact: Besides her marketing knowledge, Kelly is also a Broadway musical buff!
Jennifer Malcolm, PresidentJennifer is an expert Marketing Consultant, Social Media Strategist, and Brand Developer. A professional speaker herself, Jennifer also founded an extension of Jennasis and Associates called Jennasis Speaks. Jennifer’s entrepreneurial spirit motivates her passion to empower others with a fresh, energetic perspective to the world of digital marketing. Fun fact: To relax and unwind, Jenn loves listening to live music, dancing, and cooking with friends!
Kristine McAfee, Strategic AccountsKristine has over 15 years of experience in sales and marketing, business analysis and forecasting, product branding and life cycle, business development, and project management. She is a forward-thinking leader with the ability and skill set to continually improve business performance.
Fun fact: Kristine’s favorite activities include cooking, camping, kayaking, geocaching, winetasting, entertaining, and game nights!
Becky Martin, Marketing CoordinatorBecky is a content writer with a passion for creativity and an extensive background in psychology. She uses her background skills to innovatively and effectively serve clients through social media content and project management. Fun fact: Becky is a "boy-mom" to Charlie and Lucas. When she's not writing or taking care of her little ones, she can be found binging on coffee, Netflix and young adult fiction.
Steffani Baker, Dir. of OperationsSteffani is a health educator with a passion for learning and empowering the community. Her strong communication, administrative, and organizational skills have been an asset to her recent roles in the non-profit community. She is also a thorough researcher with a knack for creating captivating and educational presentations. She lives in the Cleveland Area with her husband, daughter, and pooch. Fun fact: Steffani began dance classes at age 6 and was in a Bhangra competitive dance group!
Diane Bond, Business ConsultantDiane is a branding expert and has extensive experience in small business development and marketing strategies. As a former small business owner, she is passionate about developing and enriching the customer service experience for her clients. Fun Fact: Diane has visited or lived on 5 of the 7 world continents and seen 3 out of the 7 New Wonders of the World.
Thom Leiter, Senior Web DeveloperThom earned his business and marketing degree from Franklin University in 2004 and his MBA
in 2011. He is the founder of a media company, and co-founder of a video production and web design company in Delaware, Ohio. Thom’s sleepless pursuit to help clients
realize their brand’s potential inspires him to always dream big! Fun fact: Thom is a Starbucks addict, and a Dean Martin fan!
Rizpah Waytes, Account ManagerRizpah is a marketing and public relations expert from Baldwin Wallace University. She has numerous experience running social media campaign for various organizations on campus. Fun Facts: She has two loves in life; her 9 year old pup and traveling. She has been to 45 of the 50 United States and 4 countries. She also loves finding new coffee shops to fill her coffee addiction while she's exploring new cities.
Kathy Noble, Financial AdministratorKathy has been an administrative assistant and financial administrator for over 25 years, working with Jennasis since inception. Married for almost 48 years, Kathy’s passion is spending her time with her family, especially on the beach— her grandkids keep her young! She’s an avid sports fan for the Browns, Cavs, and Indians. Kathy enjoys daily walks with her husband and would love the opportunity to travel more. She was featured in Pure Design Teen Magazine, for Ageless Beauty!
Darnell Wilson, Digital MarketingDarnell Wilson is a digital marketing specialist that loves to bring ideas to life. Darnell loves to conceptualize, strategize and execute campaigns on behalf of those he works with. Fun Fact: He is an avid professional wrestling fan and is very passionate about the fundamental development of children both physically and mentally.
Jennifer Kloepfer, Graphic DesignerJennifer Mayes Kloepfer (JMK) is an experienced Graphic Designer who is passionate about art, design, and everything that falls in between. Jennifer is responsive, understands deadlines and is skilled in interpreting and translating clients' ideas into a professional design. She has a Bachelor of Fine Art from Cleveland Institute of Art and 10+ years of design experience. Fun Fact: She loves to draw, yerba mate tea and makes elaborate birthday cakes!
Caeilen Lozano, Marketing AssociateCaeilen is a social media content creative as well as administrative assistant. Since graduating with an Associates in Business, she has worked with fashion retailers, online based companies, local businesses, as well as non profit organizations. She loves to help create innovative strategies, engaging content with consumers, and daily posts. She was born and raised in Cleveland, OH and relocated to Eureka, CA this past August. Fun Fact: She loves food blogs, fashion, and writes and play music.
Ben Barnhart, Editor/WriterBen is a freelance editor & writer who is also a pastor at his church, Vineyard Cleveland. For over 10 years, he has been helping others refine their own unique voices through artful editing. His new book, Gideon's Cry, is a memoir of growing into manhood and finding his own faith. He and his wife, Liz, have a son named Ezra and they live just outside his hometown of Cleveland. Fun fact: Ben first met Jennifer Malcolm, President of Jennasis, when she was his 7th grade science teacher!
Marcia Hudgel, Executive AdminMarcia has been writing stories and poems since she was very young, and has honed the ability to write in a variety of styles, which she has done for a number of websites over the past few years. When not writing, she enjoys practicing and teaching yoga, mindfulness and meditation, especially to women in addiction recovery.
Megan Augustine, Marketing AssociateMegan is an outgoing, creative, craft beer and wine lover that stems from the Cleveland, Ohio area, but relocated to Charlotte, NC in 2018. After graduating from Baldwin-Wallace University, she quickly fell in love with marketing. With over 4 years marketing in the technology field, her passion to learn and grow makes her a great fit for the Jennasis team.
Fun Fact: She likes to travel and scuba dive in her spare time, as well as spend time with her daughters, Amayah and Amelia.
Sarah Siegand, Graphic DesignerSarah has built her design and marketing skills over a 20+ year career spanning several industries, including healthcare, finance, entertainment and non-profit. Her eye for clean and strategic design is matched by her keen understanding of communication strategies, "hooks," and storytelling capabilities. Fun Facts: Sarah is also an author, professional speaker and online safety guru. She is a mom of two boys and has lived in many places across the U.S. but calls Nashville, TN "home."
Jake Lozano, VideographerJake is a video producer from northern Columbus. He has a passion for creating high quality video productions. He is detail-oriented and has the ability to coach clients in the development and structure of their videos, helping them capture exactly what they want. Jake has developed and produced a wide variety of videos including short commercials, video promos, and lengthy documentaries.
Fun fact: Jake is a talented drummer who also attended culinary school!
Jennifer Hartman, Events CoordinatorAs a special events producer, Jennifer Hartman has a Bachelor of Arts degree and years of experience in the television and entertainment industry. She has incorporated her television production skills into her event planning, allowing her to become Northeast Ohio’s premier special event coordinator. Her expertise lies in coordinating many events ranging from golf outings to soirees to corporate events.
Courtney Schmechel, Virtual AdminCourtney is a professional photographer who graduated from Columbia College Chicago with her bachelor's degree in photography and a minor in art & design. Along with her passion for photography, she loves to stay current with today's social media marketing trends. Courtney also has a strong background in business relations and prides herself on customer satisfaction. Fun fact: Courtney loves to shop for vintage and antique treasures to decorate her home!
Becky Workman, PhotographerBecky grew up in a family of photographers and found her own career in photography a natural next step. She has been a professional photographer for more than 21 years, and loves that her career allows her artistic expression along with the opportunity to travel and meet so many interesting people. She specializes in business, family, weddings, high school senior portrait, and sports league photography. Fun fact: Becky juggles and scuba dives!
Melanie Bridgens, Graphic/WebMelanie Bridgens is a graphic and web designer with over 20 years of experience in print, web, motion graphics, and illustration. She specializes in branding, graphic, and web design. She enjoys the creative process and thrives in working with customers to create design that reflects the client's true vision for their brand. Fun fact: When Melanie isn’t working you might find her illustrating children's books!
Nici Lucas, Writer/ConsultantNici is a business and creative writer with over 15 years of experience in writing and business operations. Nici excels at writing website, social media, and blog content; incorporates SEO in all material; and, can help clients with marketing, process improvement, and operations consulting. Fun fact: Nici is a gifting business owner, adventure and music website founder, and is strengthening her photography skills!
Paul Weinzimmer, Digital MarketingPaul creates digital marketing campaigns that spring from social media and are shared both paid & organically across the web. Those shares are then used to drive web traffic to a variety of E-commerce, small business and personal landing pages around the world. Paul's past experiences have seen him managing SEO, digital ads, affiliate marketing, and social media. Some little known facts about Paul are that he was on HGTV's House Hunters and he also owns Tremont Scoops.
Jason Fisher, SEO Forensic AnalystJason is an organic search marketing veteran with 10+ years of experience. He is an Evans Scholar award recipient and co-inventor on mobility business method patents. He has been responsible for the development & implementation of SEO Strategy for 300+ client projects. He has experience with auditing, developing & implementing SEO Strategy for clients from local SMB’s, E-Commerce to Newspapers & Enterprise sites. Fun Fact: He’s an identical twin, an avid fly fisherman and a winter trail runner.
Tom Gamertsfelder, Graphic DesignerTom is an award-winning creative with over 30 years of industry experience in branding, corporate identity and visual communications. He is responsible for creating distinct brand design solutions for companies of all sizes and industries, from startups to start-overs. Local, national and global. His immediate future goals are becoming a better human, father, husband and creative. Fun fact: Tom can always be found scouring flea markets for unique treasurers and furniture restoration projects.
Nikki Rhoades, Creative WriterNikki first began work as a backpack journalist with the Brunswick City Schools Video Program in 2007. It was that year that her work was first published in Ohio newspapers, and since then she has continued to publish work in and beyond the Northeast Ohio area. From journalistic roots to her current endeavors in marketing and public relations, Nikki has found a passion for the written word. Fun facts: Nikki plays guitar and violin, loves to rescue animals and learned how to read palms.
Nick Goers, Web DeveloperNick Goers is an award-winning Web Developer & Designer living in Cleveland, Ohio with his wife, Kyle, daughter Lena, and pug, Precious. He has over 15 years of experience, most of which has been focused on custom Wordpress theme and plugin development. He lives and breathes front-end technologies and well-crafted code; they are his tools to build budget-conscious websites and top-of-the-line business tools. Fun facts: He's obsessed with Ghostbusters and has played hockey most of his life.
Tom Abate, Account ManagerTom is a marketing and design professional with extensive experience servicing companies in the Cleveland area. Tom has evolved into a professional that can pull together the marketing efforts of a company into a cohesive, modern package that works with today’s communication. Fun facts: He is the guitarist/vocalist for the band [thirty | three] that released its first full length record called “Psychosomatic” in 2019. Tom bowls competitively and was also part of a men’s softball team.
Joelle Krumheuer Marketing AssociateJoelle is a business professional with experience ranging from banking to healthcare. She graduated from Baldwin Wallace University with a degree in Public Relations and a growing passion for marketing. Fun Facts: She enjoys spending time with her daughter and husband, archery, crafts, cooking and will take any chance to be in nature.