Social Media Advertising 101: Where and How to Start
At its core, advertising is simple: find where your customers are hanging out, and use tailored messaging to reach them there. If your...
4 Areas to Examine When Reevaluating Your Marketing Strategy
Marketing is more than a flashy logo and some Facebook posts. Effective marketing, whether you’re B2B or B2C, requires a comprehensive...
8 Content Marketing Mistakes and How to Avoid Them
Content marketing is one of the best long-term investments a company can make, as long as it’s executed correctly. It can help increase...
Buyer Personas - Why We Need Them & How to Create Them
You may think that your brand is at the heart of your company, but at the core of everything you do you’ll find your customers. Their...
What’s Your Story? How Telling Your Brand’s Story Can Build Your Business
Whether they’re written in hieroglyphics on a cave wall, told while sitting around a campfire or posted on Facebook, stories connect us....
7 Ways to Kick Your Content Writing Up a Notch
Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine...
Create a Better Customer Relationship Through Personalization
Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent...
Email: Some Say It’s Dead. But It’s Actually Evolving.
Is email marketing dead? Simply stated, no, it isn’t. Truthfully, it never died. What led to this notion of the death of email was the...
Creating The Right Marketing Strategy For Your Business
So you’re looking to create a marketing plan for your business. Whether you are building a new business or refreshing an existing...
