How to Integrate Influencer Marketing into Your Digital Strategy
In a screen-driven world where a majority of decisions are made from mobile devices, marketers must employ new digital techniques to stay...
Social Media Advertising 101: Where and How to Start
At its core, advertising is simple: find where your customers are hanging out, and use tailored messaging to reach them there. If your...
Understanding Shifting Social Media Trends in the Age of COVID-19
The first half of 2020 was a tumultuous start for most everyone across the world. In the professional sphere, digital marketers have...
4 Areas to Examine When Reevaluating Your Marketing Strategy
Marketing is more than a flashy logo and some Facebook posts. Effective marketing, whether you’re B2B or B2C, requires a comprehensive...
Ten Free Content Marketing Tools and Resources to Utilize During COVID-19 and Beyond
Businesses everywhere are dipping deep into their wells of creativity to adjust to the demands of COVID-19. Some companies are offering...
How to Help Your Business Stand Out During COVID-19
There is no other way to say it: it’s a scary time to be a business owner right now. There’s more that you need to know and understand...
How to Be Productive When Working From Home
The COVID-19 pandemic is changing where and how we work. In about half the countries worldwide, organizations are examining policies and...
Fractional CMO Roles and Responsibilities
The world of digital marketing is constantly changing, and it takes a savvy marketer to stay on top of industry changes, strategic...
Jennasis & Associates’ Jennifer Malcolm Named a 2020 Distinguished Marketing and Sales Award Rec
February 5, 2020—Cleveland, OH—SME Cleveland has named Jennifer Malcolm, president and CEO of full-service digital marketing agency...
5 Ways to Ignite Bold Leadership
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” - John Quincy Adams Many people...
