FOR THE RECORD...

May 29, 2019

The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more and more traction these days. Companies are discovering that they can reap the benefits of having a CMO without having to hire one a...

April 11, 2019

In a world of constant multitasking, finding ways to be more productive and get things done is crucial. Many people are in search of the easy way out, trying to get rich quick or become “insta-famous,” but really it comes back to doing the basics.

When you are in school...

November 1, 2018

So you’re looking to create a marketing plan for your business. Whether you are building a new business or refreshing an existing business, a smart and well executed marketing strategy is key. For many business owners, this can be a daunting task. Where do you start? W...

July 17, 2017

The definition of networking as written by Ivan Misner is:

“The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.” (Misner)

Online building relationships incl...

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equi...

February 8, 2017

On January 25, 2017, Jennasis founder and president, Jennifer Chernisky, shared at a Women to Women speaking event hosted by Kathy Romito at Western Reserve Hospital. She spoke about the importance of brands telling stories.

Since the beginning of time, p...

September 28, 2015

Willy Wonka (Gene Wilder) famously said, “So much time and so little to do. Wait a minute. Strike that. Reverse it.” We're all going hard and fast. Everyone’s busy, stressed and overwhelmed. To do lists are endless, time is finite and the most common phrase from most p...

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