FOR THE RECORD...

August 5, 2017

Does your business need a boost? Do you have a new product you want to promote? Has your marketing content gone stale?  A social media contest may be the best strategy you haven’t tried yet!

Running a successful social media contest involves planning and precision, but...

July 7, 2017

These days, not having a social media presence is a big business no-no. Having a viable and friendly online existence can be essential for business growth, gaining new clients, and expanding across the nation and into the world. But like every other aspect of running a...

June 29, 2017

Despite being a popular social media platform, many people remain puzzled by the purpose of LinkedIn and how they can benefit from using it.

In short, LinkedIn is a professional networking site that allows millions to exchange ideas and explore employment opportunities...

June 4, 2017

Quick! Describe your brand, your services, and your mission— and do it in under 140 characters. That may seem impossible, but on Twitter, you only have 140 characters to share your message. But don’t worry! Even though Twitter messages offer limited space, the marketin...

May 22, 2017

Social Media is the wild west of the 21st century. Not for the faint of heart, those hoping to reap its lucrative rewards must be ready to evolve, experiment and explore every corner of the landscape.

Experience has taught us that social media trends are always changing...

May 2, 2017

Of all the social media marketing platforms available today, Facebook is the reigning juggernaut. With an estimated 1.23 billion daily users, Facebook has an enormous potential customer base for businesses of all shapes and sizes.  But it leaves the question, with so m...

April 18, 2017

After a fun day out with family and friends, I came home, put my exhausted kids to bed and spent the rest of the evening checking my social media pages for likes and comments. We had posted pictures throughout the day and every time those little notification boxes popp...

March 13, 2017

When you hear the term millennial, what do you picture in your head? A twenty-something with ripped jeans and an iPhone in hand? A thirty-something with an entitled sense of self? A college grad with an innate thirst for freedom and individuality? A trendy young mom wi...

February 13, 2017

From door-to-door sales to social media content, from buying off the rack to Amazon Prime; the way people from different demographics respond to marketing strategies and spend their money varies from generation to generation.

One of the greatest marketing challenges for...

January 16, 2017

Imagine you are a world-renowned chef in a 5-star restaurant: the kind that would make Gordon Ramsay proud. You are especially famous for your filet mignon, a decadent dish – perfectly cooked, medium rare, juicy, pink and tender. You are preparing your dish for a group...

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