FOR THE RECORD...

March 6, 2019

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made up not only of websites, but of devices such as appliances, cars, thermostats, and anything else that can connect, interact, and sha...

December 5, 2018

Is email marketing dead? Simply stated, no, it isn’t. Truthfully, it never died. What led to this notion of the death of email was the ineffective way it was being utilized by businesses and how that in turn was received by consumers. This created the negative percepti...

October 19, 2018

How the Use of Influencers and Media Relations Can Help Strengthen Your Brand

In today’s social-media-centric world, brands are utilizing various techniques to increase their market share – and Influencer Marketing is one of the hottest new trends. Not to be confused wi...

September 22, 2018

Whose Job Is It Anyway?

Internal vs. Outsourced Marketing

Your Business Will Only Be As Successful As Your Marketing Team!

Successfully running a company is a lot like successfully raising a child.  The desire to foster strength, encourage growth and promote uniqueness ar...

July 22, 2018

In case you hadn’t realized, the internet is a very big place. Brace yourself for a swarm of incoming statistics:

As of March 2017, 3.74 billion people were accessing the information superhighway. In a 24-hour period, it’s estimated that those internet users spend 4.7 b...

June 21, 2018

It’s hard to be a person living in 2018 and not know what social media is but understanding and mastering social media is another story.  Social media is kind of like parenting, just when you think you’ve figured it out, they change the rules of engagement (Katherine K...

June 11, 2018

Compared to today’s rapidly changing landscape, the first 20 years of email marketing that began in the mid-90s moved at a glacial pace, can be neatly summed up in this haiku:

Emails, just desktop

First text, then images came

Next, phone—same order

You’re probably more fam...

If someone were to ask you what your customers are saying about your brand on social media, could you answer their question? Do you know offhand what your share of voice is online? If your answer is no, then you might be missing out on key conversations taking place ab...

April 16, 2018

Account Based Marketing, or ABM, is a strategy that concentrates your sales on clearly defined targeted accounts within a specific market. Focusing on an important few large accounts and potential accounts with the greatest promise to your bottom line.

ABM helps you dev...

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