FOR THE RECORD...

December 3, 2019

When you are looking to buy a new product or service, how do you decide which one is the best choice for you? If you are like most people, you search online to identify your options and then narrow those options down based on the reviews left by other customers. In rec...

October 18, 2019

Our Interview with Author Nancy Christie

Ohio based author Nancy Christie has released a new book through Mill City Press, Rut Busting Book for Authors. As a follow up to her award winning book, Rut Busting Book for Writers, this latest book focuses on advice for the wh...

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Take it from Gandhi: if you want to succeed in life - and especially if you want to succeed in business - continual learning is a must. With technological advancements, economi...

July 17, 2019

“Change is the only constant in life.”

So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can...

June 13, 2019

Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine answers to questions like: What is the best length for a blog post? How many hashtags should I use? What are the best times to post on so...

May 29, 2019

The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more and more traction these days. Companies are discovering that they can reap the benefits of having a CMO without having to hire one a...

April 27, 2019

The world is moving faster and faster, and access to news and information changes at an astounding rate. If you want to be recognized, remembered and successful, you need to build a strong brand and reputation not only to get in, but to stay in the game. These days, yo...

April 11, 2019

In a world of constant multitasking, finding ways to be more productive and get things done is crucial. Many people are in search of the easy way out, trying to get rich quick or become “insta-famous,” but really it comes back to doing the basics.

When you are in school...

March 9, 2019

A former manager of mine once told me, “The problem with marketing is that 50% of it works and 50% of it doesn’t, but nobody knows which is which.” Unfortunately, this sentiment is one often echoed throughout various industries. For many business owners, marketing can...

February 18, 2019

Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent remembers you, whether it’s in person or online. That extra effort makes you want to shop there because you feel special and important—you...

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