FOR THE RECORD...

February 18, 2020

February 5, 2020—Cleveland, OH—SME Cleveland has named Jennifer Malcolm, president and CEO of full-service digital marketing agency Jennasis & Associates, as a 2020 Distinguished Marketing and Sales Award (DMSA) recipient.

The DMSA is the profession’s premier honor to a...

January 28, 2020

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” - John Quincy Adams

Many people try to become leaders, but not all are successful at it. Some aspiring leaders tear down others to make themselves feel more accomplish...

January 13, 2020

Marketing trends are constantly changing. Navigating through the latest trends, from new technologies to different marketing techniques and everything in between, can be the key to business growth and keeping your company current and relevant in the marketplace. Althou...

December 11, 2019

You may think that your brand is at the heart of your company, but at the core of everything you do you’ll find your customers. Their needs and values should drive all marketing decisions, as they are the life force that keeps your business afloat.

However, many compani...

December 3, 2019

When you are looking to buy a new product or service, how do you decide which one is the best choice for you? If you are like most people, you search online to identify your options and then narrow those options down based on the reviews left by other customers. In rec...

October 18, 2019

Our Interview with Author Nancy Christie

Ohio based author Nancy Christie has released a new book through Mill City Press, Rut Busting Book for Authors. As a follow up to her award winning book, Rut Busting Book for Writers, this latest book focuses on advice for the wh...

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Take it from Gandhi: if you want to succeed in life - and especially if you want to succeed in business - continual learning is a must. With technological advancements, economi...

July 17, 2019

“Change is the only constant in life.”

So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can...

June 13, 2019

Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine answers to questions like: What is the best length for a blog post? How many hashtags should I use? What are the best times to post on so...

May 29, 2019

The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more and more traction these days. Companies are discovering that they can reap the benefits of having a CMO without having to hire one a...

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