FOR THE RECORD...

June 21, 2018

It’s hard to be a person living in 2018 and not know what social media is but understanding and mastering social media is another story.  Social media is kind of like parenting, just when you think you’ve figured it out, they change the rules of engagement (Katherine K...

June 11, 2018

Compared to today’s rapidly changing landscape, the first 20 years of email marketing that began in the mid-90s moved at a glacial pace, can be neatly summed up in this haiku:

Emails, just desktop

First text, then images came

Next, phone—same order

You’re probably more fam...

May 16, 2018

Your company is at a point that you need some outside help. It's time to hire a web designer & developer. Whether it's for a position at your firm or outsourced, you still need to know where to start. When you have to hire someone to develop your website, you want to k...

If someone were to ask you what your customers are saying about your brand on social media, could you answer their question? Do you know offhand what your share of voice is online? If your answer is no, then you might be missing out on key conversations taking place ab...

April 16, 2018

Account Based Marketing, or ABM, is a strategy that concentrates your sales on clearly defined targeted accounts within a specific market. Focusing on an important few large accounts and potential accounts with the greatest promise to your bottom line.

ABM helps you dev...

April 2, 2018

March started off with a bang, as Jennasis & Associates helped host the 8th Annual Gala for The Northeast Ohio Foundation for Patriotism (NEOPAT). Jennasis & Associates planned a lively, heartfelt night, glittering from floor to ceiling in red, white, and blue.  More t...

September 17, 2017

Inquisitive minds, creative thinkers, and the ability to constructively challenge a peer are valued in the business industry.  However, it’s a very natural human trait to be paralyzingly terrified of public speaking, even when you are an expert on your content.  What i...

August 16, 2017

A shift has taken place in the marketing world. Blog headlines used to battle it out, taking sides over whether SEO or content marketing campaigns produced better results – and which, therefore, was more deserving of your budget.

However lately, more and more marketers...

August 5, 2017

Does your business need a boost? Do you have a new product you want to promote? Has your marketing content gone stale?  A social media contest may be the best strategy you haven’t tried yet!

Running a successful social media contest involves planning and precision, but...

August 3, 2017

I usually hear people talk about authenticity in business in terms of being real or genuine in corporate dealings and personal interactions. I certainly don't want to dispute or diminish the importance of being real, but I also don't feel the need to contribute another...

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