FOR THE RECORD...

March 6, 2019

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made up not only of websites, but of devices such as appliances, cars, thermostats, and anything else that can connect, interact, and sha...

October 19, 2018

How the Use of Influencers and Media Relations Can Help Strengthen Your Brand

In today’s social-media-centric world, brands are utilizing various techniques to increase their market share – and Influencer Marketing is one of the hottest new trends. Not to be confused wi...

If someone were to ask you what your customers are saying about your brand on social media, could you answer their question? Do you know offhand what your share of voice is online? If your answer is no, then you might be missing out on key conversations taking place ab...

August 5, 2017

Does your business need a boost? Do you have a new product you want to promote? Has your marketing content gone stale?  A social media contest may be the best strategy you haven’t tried yet!

Running a successful social media contest involves planning and precision, but...

May 22, 2017

Social Media is the wild west of the 21st century. Not for the faint of heart, those hoping to reap its lucrative rewards must be ready to evolve, experiment and explore every corner of the landscape.

Experience has taught us that social media trends are always changing...

May 2, 2017

Of all the social media marketing platforms available today, Facebook is the reigning juggernaut. With an estimated 1.23 billion daily users, Facebook has an enormous potential customer base for businesses of all shapes and sizes.  But it leaves the question, with so m...

April 18, 2017

After a fun day out with family and friends, I came home, put my exhausted kids to bed and spent the rest of the evening checking my social media pages for likes and comments. We had posted pictures throughout the day and every time those little notification boxes popp...

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