FOR THE RECORD...

December 3, 2019

When you are looking to buy a new product or service, how do you decide which one is the best choice for you? If you are like most people, you search online to identify your options and then narrow those options down based on the reviews left by other customers. In rec...

July 17, 2019

“Change is the only constant in life.”

So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can...

June 21, 2018

It’s hard to be a person living in 2018 and not know what social media is but understanding and mastering social media is another story.  Social media is kind of like parenting, just when you think you’ve figured it out, they change the rules of engagement (Katherine K...

April 16, 2018

Account Based Marketing, or ABM, is a strategy that concentrates your sales on clearly defined targeted accounts within a specific market. Focusing on an important few large accounts and potential accounts with the greatest promise to your bottom line.

ABM helps you dev...

August 16, 2017

A shift has taken place in the marketing world. Blog headlines used to battle it out, taking sides over whether SEO or content marketing campaigns produced better results – and which, therefore, was more deserving of your budget.

However lately, more and more marketers...

August 3, 2017

I usually hear people talk about authenticity in business in terms of being real or genuine in corporate dealings and personal interactions. I certainly don't want to dispute or diminish the importance of being real, but I also don't feel the need to contribute another...

July 7, 2017

These days, not having a social media presence is a big business no-no. Having a viable and friendly online existence can be essential for business growth, gaining new clients, and expanding across the nation and into the world. But like every other aspect of running a...

June 11, 2017

If you’re working for or running a non-profit organization (NPO), chances are you’re too busy to catch your breath because of the gazillion number of things you need to get done. But if you can spare a moment, well, maybe just a couple, I promise it’ll be worth your wh...

June 4, 2017

Quick! Describe your brand, your services, and your mission— and do it in under 140 characters. That may seem impossible, but on Twitter, you only have 140 characters to share your message. But don’t worry! Even though Twitter messages offer limited space, the marketin...

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equi...

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