FOR THE RECORD...

July 17, 2019

“Change is the only constant in life.”

So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can...

June 13, 2019

Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine answers to questions like: What is the best length for a blog post? How many hashtags should I use? What are the best times to post on so...

April 27, 2019

The world is moving faster and faster, and access to news and information changes at an astounding rate. If you want to be recognized, remembered and successful, you need to build a strong brand and reputation not only to get in, but to stay in the game. These days, yo...

April 11, 2019

In a world of constant multitasking, finding ways to be more productive and get things done is crucial. Many people are in search of the easy way out, trying to get rich quick or become “insta-famous,” but really it comes back to doing the basics.

When you are in school...

March 9, 2019

A former manager of mine once told me, “The problem with marketing is that 50% of it works and 50% of it doesn’t, but nobody knows which is which.” Unfortunately, this sentiment is one often echoed throughout various industries. For many business owners, marketing can...

March 6, 2019

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made up not only of websites, but of devices such as appliances, cars, thermostats, and anything else that can connect, interact, and sha...

February 18, 2019

Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent remembers you, whether it’s in person or online. That extra effort makes you want to shop there because you feel special and important—you...

January 29, 2019

As we enter a new year, it’s time to look to the future. Many of you may be working on New Year’s resolutions or personal goals, but it’s also a great time to look at your marketing strategy. What worked for your company 10 years ago may not work in 2019. I’m not sayin...

January 18, 2019

As a writer who develops business and digital marketing content on a regular basis, I’ve started to memorize some of the free stock photo sites.

January 12, 2019

Since forming Jennasis & Associates in 2011, Founder and President Jennifer Malcolm has not only built a company that is trailblazing with its virtual office lifestyle, but she has also assembled a team of motivated, passionate and innovative individuals who can handle...

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