FOR THE RECORD...

July 21, 2020

In a screen-driven world where a majority of decisions are made from mobile devices, marketers must employ new digital techniques to stay ahead of consumers. Where organic word-of-mouth marketing once owned the traditional marketing space, consumers now regularly turn...

July 8, 2020

There are more than 750,000 active podcasts in existence today that cover nearly any topic you can think of. From general categories like business, lifestyle and entertainment, to the super niche and obscure—like the history of gnomes (yes, gnomes)—podcasts are an easy...

June 2, 2020

Marketing is more than a flashy logo and some Facebook posts. Effective marketing, whether you’re B2B or B2C, requires a comprehensive strategy, implementation plan and resources—in that order. 

A marketing strategy is the overarching scheme developed to achieve a long-...

May 15, 2020

Businesses everywhere are dipping deep into their wells of creativity to adjust to the demands of COVID-19. Some companies are offering free delivery and pick-up options, while others are sharing secret recipes with their target audience. Whatever their approach, busin...

April 27, 2020

There is no other way to say it: it’s a scary time to be a business owner right now. There’s more that you need to know and understand beyond how to stop the spread of COVID-19. As a business owner, you need to know how to address this issue within your individual busi...

January 28, 2020

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” - John Quincy Adams

Many people try to become leaders, but not all are successful at it. Some aspiring leaders tear down others to make themselves feel more accomplish...

December 11, 2019

You may think that your brand is at the heart of your company, but at the core of everything you do you’ll find your customers. Their needs and values should drive all marketing decisions, as they are the life force that keeps your business afloat.

However, many compani...

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Take it from Gandhi: if you want to succeed in life - and especially if you want to succeed in business - continual learning is a must. With technological advancements, economi...

August 7, 2019

How confident do you feel with your business data? Do you often struggle to make decisions because of the lack of clear and concise data in your organization? Do you plan your marketing efforts based on proven numbers or on instinct alone? 

The fact is that many organiz...

July 17, 2019

“Change is the only constant in life.”

So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can...

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