FOR THE RECORD...

“Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Take it from Gandhi: if you want to succeed in life - and especially if you want to succeed in business - continual learning is a must. With technological advancements, economi...

August 7, 2019

How confident do you feel with your business data? Do you often struggle to make decisions because of the lack of clear and concise data in your organization? Do you plan your marketing efforts based on proven numbers or on instinct alone? 

The fact is that many organiz...

July 17, 2019

“Change is the only constant in life.”

So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can...

June 13, 2019

Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine answers to questions like: What is the best length for a blog post? How many hashtags should I use? What are the best times to post on so...

May 29, 2019

The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more and more traction these days. Companies are discovering that they can reap the benefits of having a CMO without having to hire one a...

April 20, 2019

As a virtual company experiencing massive growth, Jennasis & Associates is putting systems, processes and people in place to keep up with the pace of incoming business. A significant step in that direction earlier this year was introducing Kelly Waite as our new Chief...

April 11, 2019

In a world of constant multitasking, finding ways to be more productive and get things done is crucial. Many people are in search of the easy way out, trying to get rich quick or become “insta-famous,” but really it comes back to doing the basics.

When you are in school...

March 6, 2019

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made up not only of websites, but of devices such as appliances, cars, thermostats, and anything else that can connect, interact, and sha...

February 18, 2019

Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent remembers you, whether it’s in person or online. That extra effort makes you want to shop there because you feel special and important—you...

January 12, 2019

Since forming Jennasis & Associates in 2011, Founder and President Jennifer Malcolm has not only built a company that is trailblazing with its virtual office lifestyle, but she has also assembled a team of motivated, passionate and innovative individuals who can handle...

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