FOR THE RECORD...

April 27, 2019

The world is moving faster and faster, and access to news and information changes at an astounding rate. If you want to be recognized, remembered and successful, you need to build a strong brand and reputation not only to get in, but to stay in the game. These days, yo...

March 9, 2019

A former manager of mine once told me, “The problem with marketing is that 50% of it works and 50% of it doesn’t, but nobody knows which is which.” Unfortunately, this sentiment is one often echoed throughout various industries. For many business owners, marketing can...

October 19, 2018

How the Use of Influencers and Media Relations Can Help Strengthen Your Brand

In today’s social-media-centric world, brands are utilizing various techniques to increase their market share – and Influencer Marketing is one of the hottest new trends. Not to be confused wi...

Just one of the different Shell logos over the years.

Imagine: You’re driving down an empty stretch of road, low on gas, scouting the horizon for a gas station. You’re just starting to get nervous when suddenly, in the distance through the trees, you see it – a bright,...

March 6, 2017

On January 25, 2017, Jennasis  founder and president, Jennifer Chernisky, shared at a Women to Women speaking event hosted by Kathy Romito at Western Reserve Hospital. She spoke about the importance of brands telling stories.

We’ve already established in “All the best b...

February 8, 2017

On January 25, 2017, Jennasis founder and president, Jennifer Chernisky, shared at a Women to Women speaking event hosted by Kathy Romito at Western Reserve Hospital. She spoke about the importance of brands telling stories.

Since the beginning of time, p...

January 3, 2017

You may still be finishing up the last of the three trays of Russian teacakes, or your holiday hangover could already be in full tilt.

In any case, say ‘So long!’ to 2016 and ‘Howdy partner!’ to the early, promising days of 2017.

To kick off your year on the right foot,...

October 13, 2015

In order for your company or business to be recognizable in the world, you must have a brand. The things that make your business identifiable to others such as your business name, logo, taglines, symbols and several other key things that identify your business from all...

May 20, 2015

We are inundated with messages every single day.  Images, logos, brands and slogans fill our minds without us even knowing or realizing it.  These images and brands say something to us. 

An elongated check mark on a piece of clothing or product has become a h...

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