FOR THE RECORD...

July 27, 2019

Whether they’re written in hieroglyphics on a cave wall, told while sitting around a campfire or posted on Facebook, stories connect us. 

We have direct access to communicate with more people than ever before through social media, and utilizing tools such as hashtags an...

April 27, 2019

The world is moving faster and faster, and access to news and information changes at an astounding rate. If you want to be recognized, remembered and successful, you need to build a strong brand and reputation not only to get in, but to stay in the game. These days, yo...

April 20, 2019

As a virtual company experiencing massive growth, Jennasis & Associates is putting systems, processes and people in place to keep up with the pace of incoming business. A significant step in that direction earlier this year was introducing Kelly Waite as our new Chief...

October 19, 2018

How the Use of Influencers and Media Relations Can Help Strengthen Your Brand

In today’s social-media-centric world, brands are utilizing various techniques to increase their market share – and Influencer Marketing is one of the hottest new trends. Not to be confused wi...

Just one of the different Shell logos over the years.

Imagine: You’re driving down an empty stretch of road, low on gas, scouting the horizon for a gas station. You’re just starting to get nervous when suddenly, in the distance through the trees, you see it – a bright,...

If someone were to ask you what your customers are saying about your brand on social media, could you answer their question? Do you know offhand what your share of voice is online? If your answer is no, then you might be missing out on key conversations taking place ab...

July 25, 2017

Developing memorable, mind-blowing content is a HUGE part of any successful marketing strategy. What does your audience WANT to read? What sort of message converts the story of your brand most accurately? Whether it be for a blog, social media post, or website – coming...

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equi...

April 3, 2017

On January 25, 2017, Jennasis  founder and president, Jennifer Chernisky, shared at a Women to Women speaking event hosted by Kathy Romito at Western Reserve Hospital. She spoke about the importance of brands telling stories.

So now we know that not only...

March 6, 2017

On January 25, 2017, Jennasis  founder and president, Jennifer Chernisky, shared at a Women to Women speaking event hosted by Kathy Romito at Western Reserve Hospital. She spoke about the importance of brands telling stories.

We’ve already established in “All the best b...

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