FOR THE RECORD...

July 27, 2019

Whether they’re written in hieroglyphics on a cave wall, told while sitting around a campfire or posted on Facebook, stories connect us. 

We have direct access to communicate with more people than ever before through social media, and utilizing tools such as hashtags an...

June 11, 2018

Compared to today’s rapidly changing landscape, the first 20 years of email marketing that began in the mid-90s moved at a glacial pace, can be neatly summed up in this haiku:

Emails, just desktop

First text, then images came

Next, phone—same order

You’re probably more fam...

If someone were to ask you what your customers are saying about your brand on social media, could you answer their question? Do you know offhand what your share of voice is online? If your answer is no, then you might be missing out on key conversations taking place ab...

June 11, 2017

If you’re working for or running a non-profit organization (NPO), chances are you’re too busy to catch your breath because of the gazillion number of things you need to get done. But if you can spare a moment, well, maybe just a couple, I promise it’ll be worth your wh...

January 16, 2017

Imagine you are a world-renowned chef in a 5-star restaurant: the kind that would make Gordon Ramsay proud. You are especially famous for your filet mignon, a decadent dish – perfectly cooked, medium rare, juicy, pink and tender. You are preparing your dish for a group...

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