June 26, 2020

At its core, advertising is simple: find where your customers are hanging out, and use tailored messaging to reach them there.

If your customers are men who watch sports, advertise on ESPN. If your customers are truck drivers, advertise on billboards along the highways...

June 9, 2020

The first half of 2020 was a tumultuous start for most everyone across the world. In the professional sphere, digital marketers have dealt with unprecedented shifts in content, processes and approaches. With the international news cycle suddenly dominated by informatio...

June 2, 2020

Marketing is more than a flashy logo and some Facebook posts. Effective marketing, whether you’re B2B or B2C, requires a comprehensive strategy, implementation plan and resources—in that order. 

A marketing strategy is the overarching scheme developed to achieve a long-...

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