FOR THE RECORD...

August 16, 2017

A shift has taken place in the marketing world. Blog headlines used to battle it out, taking sides over whether SEO or content marketing campaigns produced better results – and which, therefore, was more deserving of your budget.

However lately, more and more marketers...

August 5, 2017

Does your business need a boost? Do you have a new product you want to promote? Has your marketing content gone stale?  A social media contest may be the best strategy you haven’t tried yet!

Running a successful social media contest involves planning and precision, but...

August 3, 2017

I usually hear people talk about authenticity in business in terms of being real or genuine in corporate dealings and personal interactions. I certainly don't want to dispute or diminish the importance of being real, but I also don't feel the need to contribute another...

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