FOR THE RECORD...

Have you ever been to an amazing experience or adventure and truly wondered what’s behind the magic curtain? When is the last time that you had an experience that exceeded your expectations?  Well, over the past year, I experienced this twice by being myself and JUST S...

May 22, 2017

Social Media is the wild west of the 21st century. Not for the faint of heart, those hoping to reap its lucrative rewards must be ready to evolve, experiment and explore every corner of the landscape.

Experience has taught us that social media trends are always changing...

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equi...

May 2, 2017

Of all the social media marketing platforms available today, Facebook is the reigning juggernaut. With an estimated 1.23 billion daily users, Facebook has an enormous potential customer base for businesses of all shapes and sizes.  But it leaves the question, with so m...

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