FOR THE RECORD...

May 28, 2015

Lately I have been pondering the 80/20 principle.

What? 

I am sure those of you in the business world have heard of it...and others of you too.

Here is some history behind this concept (thanks to Wikipedia!):

In 1906, Italian economist Vilfredo Pareto noted that 80% of Ita...

May 20, 2015

We are inundated with messages every single day.  Images, logos, brands and slogans fill our minds without us even knowing or realizing it.  These images and brands say something to us. 

An elongated check mark on a piece of clothing or product has become a h...

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