FOR THE RECORD...

June 26, 2020

At its core, advertising is simple: find where your customers are hanging out, and use tailored messaging to reach them there.

If your customers are men who watch sports, advertise on ESPN. If your customers are truck drivers, advertise on billboards along the highways...

April 27, 2020

There is no other way to say it: it’s a scary time to be a business owner right now. There’s more that you need to know and understand beyond how to stop the spread of COVID-19. As a business owner, you need to know how to address this issue within your individual busi...

January 28, 2020

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” - John Quincy Adams

Many people try to become leaders, but not all are successful at it. Some aspiring leaders tear down others to make themselves feel more accomplish...

June 13, 2019

Marketing is one of the most difficult parts of any business. Why? It’s always changing. It requires constant research to determine answers to questions like: What is the best length for a blog post? How many hashtags should I use? What are the best times to post on so...

April 11, 2019

In a world of constant multitasking, finding ways to be more productive and get things done is crucial. Many people are in search of the easy way out, trying to get rich quick or become “insta-famous,” but really it comes back to doing the basics.

When you are in school...

March 6, 2019

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made up not only of websites, but of devices such as appliances, cars, thermostats, and anything else that can connect, interact, and sha...

January 29, 2019

As we enter a new year, it’s time to look to the future. Many of you may be working on New Year’s resolutions or personal goals, but it’s also a great time to look at your marketing strategy. What worked for your company 10 years ago may not work in 2019. I’m not sayin...

June 21, 2018

It’s hard to be a person living in 2018 and not know what social media is but understanding and mastering social media is another story.  Social media is kind of like parenting, just when you think you’ve figured it out, they change the rules of engagement (Katherine K...

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