FOR THE RECORD...

July 22, 2018

In case you hadn’t realized, the internet is a very big place. Brace yourself for a swarm of incoming statistics:

As of March 2017, 3.74 billion people were accessing the information superhighway. In a 24-hour period, it’s estimated that those internet users spend 4.7 b...

August 5, 2017

Does your business need a boost? Do you have a new product you want to promote? Has your marketing content gone stale?  A social media contest may be the best strategy you haven’t tried yet!

Running a successful social media contest involves planning and precision, but...

June 29, 2017

Despite being a popular social media platform, many people remain puzzled by the purpose of LinkedIn and how they can benefit from using it.

In short, LinkedIn is a professional networking site that allows millions to exchange ideas and explore employment opportunities...

June 4, 2017

Quick! Describe your brand, your services, and your mission— and do it in under 140 characters. That may seem impossible, but on Twitter, you only have 140 characters to share your message. But don’t worry! Even though Twitter messages offer limited space, the marketin...

May 2, 2017

Of all the social media marketing platforms available today, Facebook is the reigning juggernaut. With an estimated 1.23 billion daily users, Facebook has an enormous potential customer base for businesses of all shapes and sizes.  But it leaves the question, with so m...

April 11, 2017

It’s 3:08pm on Wednesday afternoon.  You’re 9 phone calls, 36 emails, and 3 coffees into the day — but there’s no end in sight.

First there was an 8:00am meeting, where you gave an energetic (if rushed) presentation on policy changes for employees. It was basically well...

December 5, 2016

Benjamin Franklin once wrote, “…In this world nothing can be said to be certain, except death and taxes.”

Had Benjamin Franklin lived in the 21st century, I think he would have mentioned a third certainty: death, taxes, and the indelible supremacy of cats on the In...

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