FOR THE RECORD...

July 17, 2017

The definition of networking as written by Ivan Misner is:

“The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.” (Misner)

Online building relationships incl...

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand.  The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equi...

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