6 Ways to Increase Brand Awareness in 2021
Can you recall the brands that you interacted with today while scrolling on your phone? Digital marketing experts estimate Americans see between 6,000 and 10,000 ads each day. With so much noise and competition, companies need to get creative if they want to increase their brand awareness and stand out from the crowd. Let’s explore 6 ways you can boost your brand awareness this year. What Is Brand Awareness? Before we dive in, let’s review the basics: Brand awareness is the e
What Your Companies Brand Colors Mean to Your Audience
Did you know that your brand’s colors can tell more about your business than you could even imagine? Your brand colors can elicit emotions that may help your company establish trust with your audience. Many of the most well-known brands in the world have a strong association with their logos. This is due to the power of colors and the reactions that they may provoke. Studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision, so the righ
Building Trust with Social Media Branding Consistency
Why Does Social Media Consistency Matter? Answer: It builds trust with your audience. Why are we attracted to things in life that are safe and familiar? Because decision making is easy when we know what outcome we can expect. We order the same meals from our favorite restaurant, we have a go-to beverage for evenings out on the town, and we are drawn to music produced by our favorite bands because we’re creatures of habit. We hear that consistency is key in just about any habi
