The social media universe is a crowded space. A recent Pew Research Center survey showed that approximately 7 in 10 Americans have used some kind of social media platform. Billions of monthly active users (MAU) are regular visitors to their favorite social media platforms. Then came the COVID-19 pandemic, dramatically increasing interest in social media. Home-bound, people spent even more time online. E-commerce companies upped their social media game. Brick-and-mortar busin

Facebook, Twitter, Instagram— all social media channels and all effective marketing tools. If you’ve been using any of these platforms to market your small business, you’re doing a great job embracing the new age of digital marketing. But now, just when you thought you had a handle on social media marketing, TikTok has gone ahead and thrown its name in the ring. The video platform that grew in popularity throughout the COVID-19 pandemic is now about more than just voiceovers