The social media universe is ever-evolving. To be successful in social media marketing you have to be ready to think outside of the box; relying on algorithms just won’t cut it anymore. Social media strategists must constantly be on top of the latest trends and tools in order to stay ahead of the competition and get content in front of the right eyes. To achieve this, the marketing tactic businesses are leaning into, now more than ever, is influencer marketing. We break down

In 2016, mobile internet usage finally surpassed computer usage, and the trend has only continued to grow. In fact, according to Statista, mobile usage accounts for approximately half of all web traffic worldwide. In the third quarter of 2020, mobile devices generated 50.81% of global website traffic, and has been hovering around the 50% mark since 2017. What does this mean for website owners? This means having a mobile-friendly website is no longer an option, but a requireme