Five Tips For Writing Press Releases
Looking to boost your business or organization’s profile and build your brand? Consider adding the venerable press release to your public relations (PR) or marketing strategy. Press releases have been a publicity standby for decades. The press release format hasn’t changed much since 1906, the first time a publicist used one to protect a business’s brand. Social media, however, has given press releases a new purpose. By tapping into the power of social media, your press rele
The Role of Public Relations in Marketing
Consumers value trust in the brands they do business with. According to Edelman, 81% of consumers will only buy from brands they trust. So how do you build and maintain trust within your organization? Through public relations. What is Public Relations (PR)? To say that public relations is merely event planning is an understatement, for event planning is only one of the many tactics in a PR professional’s arsenal. The Public Relations Society of America (PRSA) defines public r
