Having high-quality content is key to your website ranking in Google search results, as well as other search engines. Incorporating a blog within your website is a great way to do that! In fact, HubSpot reports that businesses that blog get 55 percent more website visitors than businesses that don't, thanks largely to the Search Engine Optimization (SEO) boost they can provide. A business blog provides a space to discuss your products and/or services, demonstrate your industr

While local SEO has always been an important business tactic to drive internet traffic, it’s become more important than ever to have a strong online presence in today’s pandemic climate. Recent studies show just how dramatically consumer shopping habits have evolved over the past several months as social distancing has pushed more shoppers online to find what they need. And the shift isn’t temporary. According to a global Salesforce Inc. study, 58 percent of consumers say the

With the holidays just around the corner, many businesses are rolling out their e-commerce marketing strategies for Black Friday and Cyber Monday. This time of year often brings in a large amount of revenue for many businesses, and according to a recent post on Forbes.com, “COVID-19 has massively accelerated the growth of e-commerce. Total online spending in May hit $82.5 billion, up 77% year-over-year.” Compared to Black Friday, Thanksgiving, and Small Business Saturday, Cyb