The increasingly crowded digital marketplace requires businesses to be on the lookout for new ways to attract, engage and retain customers. In the search, don’t overlook one of the oldest sales strategies—the sales funnel. Businesses have relied on sales funnel strategies for more than 100 years, and for good reason. Sales funnels help businesses avoid the trap of trying to turn every customer into a sale. Instead, businesses use sales funnels to identify and stay laser-focused on those prospective customers who are most likely to buy a given service or product. Today, smart business leaders are using sales funnels to also benefit marketing efforts. Just as sales teams aren’t chasing after e
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