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How to Efficiently Grow your Business with Digital Marketing Outsourcing

Small business owners, competing for customers in a digital-first marketing world, often find themselves in a bit of a marketing squeeze play. Businesses are scrambling to get to the No. 1 spot on Google over one another, and it’s no wonder why. Studies show that 93 percent of all online interactions start with a search engine—with search ranking as the top driver of traffic to content sites (beating social media by more than 300 percent!). As consumers continue to favor shopping online, particularly in light of the ongoing pandemic, effective digital marketing efforts to reach them over competitors is absolutely essential. Yet the economic impact of the pandemic also has businesses keeping

How to Adjust Your Digital Marketing Strategy in Light of COVID-19

From brick-and-mortar to dedicated e-commerce operations, businesses owners have found themselves operating in a long-term “new normal” created by the COVID-19 pandemic. Fresh from wide-scale mandated shutdowns, business owners might still need to work around sporadic shutdowns as the virus ebbs and flares throughout the country. Many consumers place a premium on personal safety, shopping online rather than in person. These factor into the exponential growth of e-commerce — and the growing importance of effective digital marketing strategies. In short, there is no time to lose when it comes to launching or improving your business’ digital marketing strategy to ensure you’re attracting and re

Looking Ahead: 6 Digital Marketing Trends & Innovations For 2021

Dynamic digital marketing strategies have always been vital for business success. Now, they are proving crucial for survival as businesses face challenges posed by the COVID-19 pandemic. Many brick-and-mortar business owners are scrambling to boost their businesses’ online presence in light of social distancing impact. E-commerce business owners, meanwhile, are adjusting to manage increased traffic and competition as more and more consumers turn to online shopping options. Regardless of your organization’s format, business owners who want their digital marketing strategy to stay a step ahead should maximize on six key developments in today’s marketing best practices. 1. Navigational Minimali

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