A company’s brand goes beyond an eye-catching logo and a captivating slogan. A brand is a connection—a personal, emotional relationship between a business and a consumer. A successful brand consistently delivers a specific service or need that continues to build on this relationship with its target audience to increase business growth. Often, for various reasons, a company might require a rebrand to sustain growth or regain trust with its target audience. Despite being in a global pandemic, now more than ever, is an opportune time for businesses to consider a rebranding. Perhaps it’s a good time to revisit your customer relationships with fresh eyes, especially for businesses coping during t
You’ve updated your business plan, launched a new product or service, and are excited to let the world know what's new with your venture. Before the big reveal, however, make sure your branding does justice to your growing business—or your news may just fall flat. What encompasses your brand identity? Many business owners think brands are names and logos. While it's true names and logos are part of what’s known as brand identity, your brand is much bigger than these pieces. Described most simply, your brand is your business’ promise to your customers. Any elements that communicate and support this promise make up your brand identity. A strong brand establishes credibility and trust with cust
