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How to Integrate Influencer Marketing into Your Digital Strategy

In a screen-driven world where a majority of decisions are made from mobile devices, marketers must employ new digital techniques to stay ahead of consumers. Where organic word-of-mouth marketing once owned the traditional marketing space, consumers now regularly turn to social media influencers to inform their purchase decisions. Nearly half of consumers depend on influencer recommendations, and 8 out of 10 consumers have purchased something after seeing it recommended by an influencer online. Ultimately, if consumers feel confident about an influencer’s recommendation, they are more likely to make a purchase. What’s the reason behind this shift? Put simply, consumers no longer readily trus

13 Business Podcasts You Should Follow in 2020

There are more than 750,000 active podcasts in existence today that cover nearly any topic you can think of. From general categories like business, lifestyle and entertainment, to the super niche and obscure—like the history of gnomes (yes, gnomes)—podcasts are an easy way to digest content, particularly if you’re multitasking or on the go. Business podcasts are particularly beneficial to entrepreneurs and other professional leaders, both aspiring and established. Yet with so many podcast options covering a broad range of business trends and topics, it can be overwhelming finding the right fit to get started. If you’re new to the world of podcasting, or simply looking to add to your growing

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