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How to Help Your Business Stand Out During COVID-19

There is no other way to say it: it’s a scary time to be a business owner right now. There’s more that you need to know and understand beyond how to stop the spread of COVID-19. As a business owner, you need to know how to address this issue within your individual business strategy. If you’re like me, then you are now not only working from home, but you are also homeschooling your children. For me, that means I not only have to continue to work, but I also have to teach my 6-year-old daughter Kindergarten math, writing, reading, Greek language, specials (art, music, gym, etc.) as well as keeping my preschool 4-year-old daughter busy with fun activities. While juggling work and homeschooling,

8 Content Marketing Mistakes and How to Avoid Them

Content marketing is one of the best long-term investments a company can make, as long as it’s executed correctly. It can help increase traffic and bring top-notch leads back to your organization. A survey by the Content Marketing Institute found that 92% of marketers say that their company views content as a business asset. As a result, it’s important that marketers do everything they can to maximize the ROI of their content marketing efforts. It’s a crowded market, and with more and more businesses and individuals working remotely due to Covid-19, there is an even greater necessity to stand out online. This leaves little room for mistakes and missed opportunities. In order to achieve optim

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