Buyer Personas - Why We Need Them & How to Create Them
You may think that your brand is at the heart of your company, but at the core of everything you do you’ll find your customers. Their needs and values should drive all marketing decisions, as they are the life force that keeps your business afloat. However, many companies lack an intimate understanding of customer needs, thus necessitating the use of buyer personas. Whether you work with a small business or a large corporation, there is great value in using personas to spearh
How Online Reviews Can Impact Your Brand’s Digital Footprint
When you are looking to buy a new product or service, how do you decide which one is the best choice for you? If you are like most people, you search online to identify your options and then narrow those options down based on the reviews left by other customers. In recent years, the importance of online reviews has continued to grow, and it is imperative that businesses take the impact of customer reviews (or lack thereof) into consideration when assessing their overall marke
