How confident do you feel with your business data? Do you often struggle to make decisions because of the lack of clear and concise data in your organization? Do you plan your marketing efforts based on proven numbers or on instinct alone? The fact is that many organizations run into trouble when they are trying to track all their business data, whether that be new appointments, potential leads, repeat customers or other information. A Customer Relationship Management system (better known as a CRM system) can work wonders in streamlining your data and aligning your marketing decisions with numbers and trends applicable to your business. What is a CRM System? A CRM system is a central databas
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