Whether they’re written in hieroglyphics on a cave wall, told while sitting around a campfire or posted on Facebook, stories connect us. We have direct access to communicate with more people than ever before through social media, and utilizing tools such as hashtags and online groups allows us to find people with similar interests all across the globe. And sometimes, if we’re lucky, we may actually make a real connection. Although technology has advanced how we tell a story, the power of storytelling has not been lost over time. You can tap into this power with your brand as well. Connect to your customers through storytelling. Why tell your brand’s story? Forbes magazine recently interviewe
“Change is the only constant in life.” So philosophized Heraclitus of ancient Greece long ago. However, the wisdom of this popular adage hasn’t dulled with time, as any business professional attempting to keep up with modern digital marketing trends and technologies can attest. Apple is working on its 22nd iteration of the iPhone, AI-driven chatbots are taking over customer service, and Google continues to update its search algorithm thousands (yes, thousands) of times every year. So how are you supposed to keep your business up to speed in this ever-evolving environment of new trends, new devices and new applications all jockeying for your attention – and your marketing budget? The answer i
