Is Hiring a Fractional CMO the Right Move for Your Company?
The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more and more traction these days. Companies are discovering that they can reap the benefits of having a CMO without having to hire one as a full-time staff member. If your company is in need of a marketing strategy or vision, but hiring an expert isn't in the budget or the best allocation of full-time resources, a fractional CMO may be just what
