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Is Hiring a Fractional CMO the Right Move for Your Company?

The idea of a fractional Chief Marketing Officer (CMO) is not a new one in the world of business, but it is a model that is gaining more and more traction these days. Companies are discovering that they can reap the benefits of having a CMO without having to hire one as a full-time staff member. If your company is in need of a marketing strategy or vision, but hiring an expert isn't in the budget or the best allocation of full-time resources, a fractional CMO may be just what your company needs to take your business to the next level. What is a fractional CMO? So, what is a fractional CMO, and why should your business hire one? A fractional CMO is a lead marketing strategist hired from an ou

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