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Balancing Branding & Lead Generation Marketing

A former manager of mine once told me, “The problem with marketing is that 50% of it works and 50% of it doesn’t, but nobody knows which is which.” Unfortunately, this sentiment is one often echoed throughout various industries. For many business owners, marketing can be frustrating and confusing, with a million different ways to spend money but no guaranteed way to earn returns. While there are endless options when it comes to building a marketing plan, most efforts fall into one of two camps: lead generation or branding. What is Lead Generation? Lead generation focuses on making the phone ring today and short-term gains, while branding focuses more on overall name recognition and long-term

How to Participate with Compliance on Social Media

The internet continues to grow and evolve year after year. Now being referred to as the “Internet of Things” (IoT), the internet is made up not only of websites, but of devices such as appliances, cars, thermostats, and anything else that can connect, interact, and share data. One ever growing part of the internet is social media, which as of 2018, has 3.196 billion (yes, BILLION) users across the world. Many businesses have recognized the trend, and in fact 53% of small businesses are using social media. So with 3.196 billion users on social media, why are nearly half of all small businesses not using it? One reason that we at Jennasis hear often is that business owners do not want to viola

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