Create a Better Customer Relationship Through Personalization
Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent remembers you, whether it’s in person or online. That extra effort makes you want to shop there because you feel special and important—you feel valued as a customer. It brings a sense of trust and care into your customer experience. But what exactly is personalization? Ever notice how more and more businesses, online or in person, seem to know what
