Personalization is a common practice these days in sales, marketing and customer service. It feels good when a store you frequent remembers you, whether it’s in person or online. That extra effort makes you want to shop there because you feel special and important—you feel valued as a customer. It brings a sense of trust and care into your customer experience. But what exactly is personalization? Ever notice how more and more businesses, online or in person, seem to know what you like/dislike and what other interests you may have? This all part of their personalization efforts. Information like this is becoming more commonly used to increase sales and produce returning customers. Tracking cu
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