As we enter a new year, it’s time to look to the future. Many of you may be working on New Year’s resolutions or personal goals, but it’s also a great time to look at your marketing strategy. What worked for your company 10 years ago may not work in 2019. I’m not saying you need to abandon ship or change what worked in 2018, but it’s important to at least take a look at the newest trends in marketing. A long time ago, marketers attempted to use large blanket campaigns in hopes of getting as many leads as possible. Most bloggers kept topics broad, trying to attract anyone and everyone. The idea of the time was that if you attracted enough leads, some of them were bound to lead to a sale. Over
As a writer who develops business and digital marketing content on a regular basis, I’ve started to memorize some of the free stock photo si
Since forming Jennasis & Associates in 2011, Founder and President Jennifer Malcolm has not only built a company that is trailblazing with its virtual office lifestyle, but she has also assembled a team of motivated, passionate and innovative individuals who can handle multiple marketing tasks for any industry. This has created outstanding results for Jennasis’ clients and has fostered an environment within the team of trust and authenticity, which makes for a wonderful working relationship. Through the past eight years, the business has grown exponentially, both in terms of clients as well as team members. Through it all, Malcolm has kept her core company values of being passionate, innovat
One Size Doesn’t Fit All...and it Shouldn’t! Have you ever walked through the hallways of a professional organization and had the overwhelming sensation of shocking uniformity? Everything looks the same, feels the same, sounds the same, moves the same and thinks the same. The notion of corporate cloning isn’t only applicable in terms of professional expansion. Many companies are quite successfully building themselves armies of like-minded professionals punching the clock, pushing papers, nodding yes and clocking out. Enter Jennasis & Associates. To truly understand the beautiful symphony of professionals that founder and CEO Jennifer Malcolm has composed, one must understand the scope of th
