FOR THE RECORD...

Email: Some Say It’s Dead. But It’s Actually Evolving.

Is email marketing dead? Simply stated, no, it isn’t. Truthfully, it never died. What led to this notion of the death of email was the ineffective way it was being utilized by businesses and how that in turn was received by consumers. This created the negative perception it once had. In reality, email is currently one of the most important strategies to include in a marketing campaign. Email marketing made its debut nearly 40 years ago, when the “Father of Email Marketing,” Gary Thuerk, sent out an unsolicited mass email promoting computer products from the now extinct Digital Equipment Company. This email was sent out to hundreds of computers over ARPANET, which was the foundation and precu

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