
The Power of Influencers
How the Use of Influencers and Media Relations Can Help Strengthen Your Brand In today’s social-media-centric world, brands are utilizing various techniques to increase their market share – and Influencer Marketing is one of the hottest new trends. Not to be confused with celebrity endorsements, it is an incredibly powerful marketing tool that utilizes real people who have developed their own digital following to give honest feedback to their audience about brands that they l