FOR THE RECORD...

The Art of Working Remotely

With today’s technological advances, it is becoming easier and easier for companies to run on a remote basis. So much so that Time magazine recently wrote an article listing some of the pros and cons of this non-traditional workspace. According to the article, 43% of people who are working, are working remotely at least some of the time. The article talks about whether it is opportunity or necessity that is the why behind someone working remotely and the different effects on the person’s experience. If a person is working remotely out of opportunity, this is the better option because it is usually a choice to do so. Out of necessity usually happens because of a life change (i.e. loss of job

Yes, You Need to do Keyword Research Every Year (Why and How)

If your company has any sort of marketing strategy, it’s likely you’ve done basic keyword research at some point. With the pervasiveness of the internet, most companies understand the need to reach people online. Incorporating keywords relevant to your business within your website content helps them find you. However, Jennasis and Associates’ resident SEO expert Jason Fisher says companies often underestimate the importance of fresh keyword research to attracting organic search traffic. Whether it’s because they’re sticking to an established keyword list or think SEO is just too complicated, he sees many taking a “one-and-done” approach – if they’ve done keyword research at all. But if that

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