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WHAT IS ACCOUNT BASED MARKETING?

Account Based Marketing, or ABM, is a strategy that concentrates your sales on clearly defined targeted accounts within a specific market. Focusing on an important few large accounts and potential accounts with the greatest promise to your bottom line. ABM helps you devise a strategic approach based on specific account awareness. This type of marketing is commonly associated with Complex Sales organizations, notable ones who, in the past, have relied on B2B (Business-to-Business) marketing to expand and grow their business. WHY IS ACCOUNT BASED MARKETING RIGHT FOR YOU? First, you need to ask yourself, are you already doing Account Based Marketing and don’t even know it? Account Based Marketi

Jennasis & Associates Event Planning Team Sparkles at NEOPAT Annual Gala

March started off with a bang, as Jennasis & Associates helped host the 8th Annual Gala for The Northeast Ohio Foundation for Patriotism (NEOPAT). Jennasis & Associates planned a lively, heartfelt night, glittering from floor to ceiling in red, white, and blue. More than 600 attendees joined Jack Newman, the Executive Director of NEOPAT, for an evening that unveiled the testimonies, triumphs and tears from the families NEOPAT was able to support over the past year. Jennasis team members were in their element, showcasing the talent of our team as well as many incredible volunteers for an unforgettable evening. Gesture, a Mobile Bidding and Auction Software company, assisted in the precision

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