Developing memorable, mind-blowing content is a HUGE part of any successful marketing strategy. What does your audience WANT to read? What sort of message converts the story of your brand most accurately? Whether it be for a blog, social media post, or website – coming up with the right content is key. Here are some valuable, kick-ass tools all content writers should know and use. What’s Trending? When trying to come up with a topic or theme, you should know what people are currently talking about. What has your audience buzzing? What are they interested in learning more about? What will catch them mid-scroll through their feed to stop and read what you have to say? Your words may be perfect
The definition of networking as written by Ivan Misner is: “The process of developing and activating your relationships to increase your business, enhance your knowledge, expand your sphere of influence or serve the community.” (Misner) Online building relationships includes: Posting engaging content by sharing information about your company, your industry or any “proof of your worth” and update your page regularly. Be careful not to be too self-serving. On LinkedIn, give recommendations and your contacts will return the favor. LinkedIn recommendations can be from clients and employees, both past and present. You will truly engage when you join and participate in LinkedIn Groups. LinkedIn Gr
These days, not having a social media presence is a big business no-no. Having a viable and friendly online existence can be essential for business growth, gaining new clients, and expanding across the nation and into the world. But like every other aspect of running a successful business, you must have a strategy, or things can go wrong. One way to avoid common social media pitfalls is to be prepared, so I give you the Top Five Annoying Social Media Habits to Avoid. #1 – No Personality Be it an automated message, ignoring requests, or linking each of your social media accounts so you only have to post once a day, not creating a tailored online presence can be a mistake. Set aside an hour to
