10 Quick Tips to Optimize your Presence on LinkedIn

Despite being a popular social media platform, many people remain puzzled by the purpose of LinkedIn and how they can benefit from using it. In short, LinkedIn is a professional networking site that allows millions to exchange ideas and explore employment opportunities on a secure platform. The massive international network includes over 500 million users of job seekers and recruiters alike. Roughly two new people join every second. With such a vast number of members and a network vastly growing by the second, how can you best utilize LinkedIn to get noticed in the business world? 1. Complete your profile. Your LinkedIn profile is comprised of several key sections: Headline, Summary, Skills

7 Ways to Spark Your Creativity

“If you’re alive, you’re a creative person.” – Elizabeth Gilbert, Big Magic Creativity is a skill that anyone can learn with hard work and perseverance. Gone are the days when we can hide behind the excuse that we aren’t a “creative type.” In today’s fast-paced society, we must be able to keep up with ever-changing trends and advancing technology. We must tap into our creativity to produce new ideas and accomplish tasks more efficiently. Regardless of your career path, creativity is an essential piece in the success of your future in business and in life. Whether you are a typical “creative” producing works of art / design, a salesman closing a deal or a stay-at-home mom making dinosaurs out

Getting to Know Your NPO: 5 Tips for Better Marketing

If you’re working for or running a non-profit organization (NPO), chances are you’re too busy to catch your breath because of the gazillion number of things you need to get done. But if you can spare a moment, well, maybe just a couple, I promise it’ll be worth your while. If it’s not, beers are on me. Before you read on, know I’ve got some street cred and working knowledge in the NPO world. I’ve spent seven years in development and student life in higher education, served on the boards of directors for a professional jazz orchestra and a philanthropic cancer research organization, and I’ve started my own organization that improves quality of life outcomes for male cancer patients and surviv

10 Quick Tips to Optimize your Presence on Twitter

Quick! Describe your brand, your services, and your mission— and do it in under 140 characters. That may seem impossible, but on Twitter, you only have 140 characters to share your message. But don’t worry! Even though Twitter messages offer limited space, the marketing possibilities Twitter affords are limitless. With 100 million daily active users, Twitter is a micro-blog marketplace that boasts endless opportunities to share your brand. To get started, try these 10 quick tips to optimize your presence on Twitter: 1. Put a hashtag on it. Hashtags are everywhere: Instagram, Facebook, Pinterest— but the originator of the hashtag on social media was Twitter. Hashtags are a means of categoriz


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