Have you ever been to an amazing experience or adventure and truly wondered what’s behind the magic curtain? When is the last time that you had an experience that exceeded your expectations? Well, over the past year, I experienced this twice by being myself and JUST SHOWING UP to Craig Lucas’s Authenica events. I personally have had transformational experiences on these trips…but that’s NOT what this is about. Here is a little peek behind the curtain in my life--not somethi

Social Media is the wild west of the 21st century. Not for the faint of heart, those hoping to reap its lucrative rewards must be ready to evolve, experiment and explore every corner of the landscape. Experience has taught us that social media trends are always changing, and this year is no exception. If you want your brand to thrive as a social media tycoon, here’s how to do it: 1. Live Videos What used to drive the popularity of shows like “America’s Funniest Videos” is tak

The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand. The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand equity. The key to a strong mascot, spokesperson or brand ambassador is that fans of your brand must be able to engage, be entertained and be open to being educated about your product. If your business does not have

Of all the social media marketing platforms available today, Facebook is the reigning juggernaut. With an estimated 1.23 billion daily users, Facebook has an enormous potential customer base for businesses of all shapes and sizes. But it leaves the question, with so many potential customers— and, potential competitors— how can you and your company make your presence known? Here are 10 quick tips that are easy to implement, and will help you optimize your presence on Facebook