My mouse hovered over the button for a moment. Then, I clicked – SEND! Within minutes I heard muffled giggles and hushed voices from behind the cubicle walls around me. Oh no, I thought as I quickly re-opened the email I’d just sent to my co-workers detailing the plans for our annual Christmas Party. As I scanned back over my words I found the source of their amusement. Listed as one of the party’s “items needed” was written, “1 bowel of punch”. Bowel?! How could I have been so careless! “Bowl! I meant BOWL!”, I shouted over the wall to my co-workers, but it was too late. I’d just become a victim of written communication’s notorious villain…. the Typo! Has this ever happened to you? Maybe it
When you hear the term millennial, what do you picture in your head? A twenty-something with ripped jeans and an iPhone in hand? A thirty-something with an entitled sense of self? A college grad with an innate thirst for freedom and individuality? A trendy young mom with a coffee in one hand and a baby in the other? No matter what you pictured, the fact is that millennials are taking over the marketplace. Technically, millennials include anyone born between 1981 and 1995. As we learned in Generational Marketing: The People, millennials are quickly surpassing the baby boomers as the largest generation, making up over one fourth of the total population, and making up most of the current workfo
On January 25, 2017, Jennasis founder and president, Jennifer Chernisky, shared at a Women to Women speaking event hosted by Kathy Romito at Western Reserve Hospital. She spoke about the importance of brands telling stories. We’ve already established in “All the best brands tell a story…” that storytelling is the foundation of a successful marketing strategy. It is the best way to connect to your audience, drive communication, turn revenue and create a brand that is meaningful and trustworthy. But how do we tell the story effectively? Here are 6 ways: 1. Be Unique. Offer a fresh perspective. Creating an identity within a niche doesn’t demand a revolutionary idea. It simply needs to have one
