FOR THE RECORD...

The Magic of Christmas: Lessons From a 2-Year-Old

My son Charlie turned two in October. This is the first Christmas he kind of knows what is going on. He has been watching A Charlie Brown Christmas every day for the past week. I’m not sure if it’s because the main character has the same name as he does, or because he loves anything relating to Christmas. He goes around the house saying “Merry Christmas” to each of us (me, my husband, the baby, the dog, the fish). He stares at the ornaments on the tree (and sneakily tries to play with them when he thinks we aren’t looking). He frequently requests our loud, jovial rendition of Jingle Bells. I’ve always cherished this time of year, but he is bringing it to life for me in a brand-new way. There

“Do You Hear What I Hear?” How to Stay on the Radar During the Holidays

With the Holiday season, comes a lot of NOISE. Commotion, hustle and bustle abound. Between holiday music, movies, family parties and mass amounts of online shopping, how can you and your brand continue to BE HEARD amidst the chaos??? Here are a few ways to stay on the radar: 1. Make it Personal “If you look hard enough, I have a sneaky feeling you’ll discover that love actually is all around.” – Love Actually The holiday season is a very emotional time of year. Consumers are more susceptible to feelings of nostalgia, camaraderie and matters of the heart. A tug on the heartstrings can grab a lot of attention. In 2016, the Hallmark Channel’s “Thanksgiving Weekend Event” premiered five new emo

Take Your Internet Back From the Cats

Benjamin Franklin once wrote, “…In this world nothing can be said to be certain, except death and taxes.” Had Benjamin Franklin lived in the 21st century, I think he would have mentioned a third certainty: death, taxes, and the indelible supremacy of cats on the Internet. I’m not exactly sure how it came to pass, but it’s a widely known fact that cats rule the ‘net. More than 3.8 million cat videos and photos are shared every single day: cats sitting in boxes, cats curled on keyboards, cats fleeing in terror from cucumbers. No matter what hypnotic Internet wormhole you’re pulled in to, there’s probably going to be a cat at the end of it. That’s a lot of cats, and a lot of time. Please don

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